{"id":10711,"date":"2020-09-11T08:24:52","date_gmt":"2020-09-11T08:24:52","guid":{"rendered":"https:\/\/beta.bluetab.net\/infraestructura-omnichannel\/"},"modified":"2021-07-08T21:44:07","modified_gmt":"2021-07-08T21:44:07","slug":"omnichannel-infrastructure","status":"publish","type":"post","link":"https:\/\/bluetab.com\/en\/omnichannel-infrastructure\/","title":{"rendered":"Omnichannel infrastructure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10711\" class=\"elementor elementor-10711\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854e540 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854e540\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55bd9d\" data-id=\"e55bd9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9e44e9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d9e44e9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Omnichannel infrastructure<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b716fb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b716fb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286d088\" data-id=\"286d088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2087361 elementor-widget elementor-widget-text-editor\" data-id=\"2087361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A Spanish multinational banking group asked us to provide its various group entities with an infrastructure with the necessary data to construct its customer\u2019s \u201cjourney\u201d.<\/strong>\u00a0This solution will make it possible to analyse the customer journey from start to finish, i.e. from the time the customer displays an announcement or an advertising campaign until they acquire a banking product.<\/p><p>In this project, data ingestions are performed from external sources such as: Salesforce Marketing Cloud (a marketing tool that lets you manage marketing campaigns across multiple channels), Adobe Analytics (an analytics tool that gathers all information relating to user activity on the web or in mobile applications), and Marketing Channels (Facebook, Sizmek, Google AdWords, Search Console, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8128163\" data-id=\"8128163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dcf888 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6dcf888\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg\" class=\"attachment-large size-large wp-image-4346\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-046ed20 elementor-widget elementor-widget-text-editor\" data-id=\"046ed20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The development is based on preliminary analysis and design of the data model for the external sources; a comprehensive security analysis that determines the sensitive information for the model that will need to be encrypted; naming assignment in the corporate dictionary with registration of the reference physical model in RAW and Master for external sources. An analysis was also conducted for mastering and generation of the guidance document for mastering development.<br \/>The main technologies in this environment are HDFS databases, Avro and Parquet; ETL processing in Scala\/Spark in the corporate Data Lake, with exploitation in the corporate CRM-Salesforce and MicroStrategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f95d3d7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f95d3d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b32efe7\" data-id=\"b32efe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-237b52d elementor-widget elementor-widget-text-editor\" data-id=\"237b52d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SUCCESS STORIES<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05768d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05768d2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Spanish multinational banking group asked us to provide its various group entities with an infrastructure with the necessary data to construct its customer\u2019s \u201cjourney\u201d.&nbsp;This solution will make it possible to analyse the customer journey from start to finish, i.e. from the time the customer displays an announcement or an advertising campaign until they acquire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[605],"tags":[607],"class_list":{"0":"post-10711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos-2","8":"tag-data-fabric-2","9":"entry"},"uagb_featured_image_src":{"full":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash.jpeg",5184,3456,true],"thumbnail":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",150,100,false],"medium":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",300,200,false],"medium_large":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",768,512,false],"large":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",1024,683,false],"1536x1536":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",1536,1024,false],"2048x2048":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",2048,1365,false],"sidebar-featured":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",75,50,false],"genesis-singular-images":["https:\/\/bluetab.com\/wp-content\/uploads\/2020\/09\/alvaro-reyes-qwwphwip31m-unsplash-scaled.jpeg",702,468,false]},"uagb_author_info":{"display_name":"Bluetab","author_link":"https:\/\/bluetab.com\/en\/author\/user\/"},"uagb_comment_info":0,"uagb_excerpt":"A Spanish multinational banking group asked us to provide its various group entities with an infrastructure with the necessary data to construct its customer\u2019s \u201cjourney\u201d.&nbsp;This solution will make it possible to analyse the customer journey from start to finish, i.e. from the time the customer displays an announcement or an advertising campaign until they 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