{"id":4343,"date":"2020-09-11T08:24:52","date_gmt":"2020-09-11T08:24:52","guid":{"rendered":"https:\/\/beta.bluetab.net\/?p=4343"},"modified":"2020-10-06T12:07:47","modified_gmt":"2020-10-06T12:07:47","slug":"infraestructura-omnichannel","status":"publish","type":"post","link":"https:\/\/bluetab.com\/es\/infraestructura-omnichannel\/","title":{"rendered":"Infraestructura Omnichannel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4343\" class=\"elementor elementor-4343\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-854e540 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854e540\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55bd9d\" data-id=\"e55bd9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9e44e9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d9e44e9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Infraestructura Omnichannel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b716fb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b716fb6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-286d088\" data-id=\"286d088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2087361 elementor-widget elementor-widget-text-editor\" data-id=\"2087361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Un grupo bancario multinacional espa\u00f1ol nos propone proporcionar a las diferentes entidades del grupo una infraestructura con los datos necesarios para construir \u201cel journey\u201d del cliente.<\/strong> Esta soluci\u00f3n se podr\u00e1 analizar el journey del cliente de principio a fin, es decir, desde el momento en que el cliente muestra un anuncio o una campa\u00f1a publicitaria hasta que adquiere un producto bancario.<\/p><p>En este proyecto se realizan ingestas de datos de or\u00edgenes externos tales como: Salesforce Marketing Cloud (herramienta de marketing que le permite administrar campa\u00f1as de marketing a trav\u00e9s de m\u00faltiples canales), Adobe Analytics ( herramienta anal\u00edtica que recopila toda la informaci\u00f3n relacionada con la actividad del usuario en la web o en aplicaciones m\u00f3viles) y Canales de marketing (Facebook, Sizmek, Google AdWords, Search Console, etc.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8128163\" data-id=\"8128163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dcf888 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6dcf888\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=683\" class=\"attachment-large size-large wp-image-4345\" alt=\"person working on blue and white paper on board\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-046ed20 elementor-widget elementor-widget-text-editor\" data-id=\"046ed20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El desarrollo se basa en el an\u00e1lisis preliminar y dise\u00f1o del modelo de datos para las fuentes externas; un exhaustivo an\u00e1lisis de seguridad que determina la informaci\u00f3n sensible del modelo que deber\u00e1 encriptarse; la asignaci\u00f3n de namings en el diccionario corporativo con el alta de modelo f\u00edsico referencial en RAW y Master para las fuentes externas. Igualmente se realiza un an\u00e1lisis de masterizaci\u00f3n y generaci\u00f3n del documento gu\u00eda para el desarrollo de masterizaci\u00f3n.<br \/>Las principales tecnolog\u00edas en este entorno son bases de datos HDFS, avro y parquet; procesamiento bajo ETL en Scala\/Spark en el data-lake corporativo, con explotaci\u00f3n en el CRM-Salesforce corporativo y Microstrategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f95d3d7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f95d3d7\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b32efe7\" data-id=\"b32efe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-237b52d elementor-widget elementor-widget-text-editor\" data-id=\"237b52d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CASOS DE \u00c9XITO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05768d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05768d2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un grupo bancario multinacional espa\u00f1ol nos propone proporcionar a las diferentes entidades del grupo una infraestructura con los datos necesarios para construir \u201cel journey\u201d del cliente. Esta soluci\u00f3n se podr\u00e1 analizar el journey del cliente de principio a fin, es decir, desde el momento en que el cliente muestra un anuncio o una campa\u00f1a publicitaria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31],"tags":[229],"class_list":{"0":"post-4343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casos","8":"tag-data-fabric","9":"entry"},"uagb_featured_image_src":{"full":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2560&h=1707",2560,1707,false],"thumbnail":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=150&h=150",150,150,false],"medium":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=300&h=200",300,200,false],"medium_large":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=768&h=512",768,512,false],"large":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1024&h=683",1024,683,false],"1536x1536":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=1536&h=1024",1536,1024,false],"2048x2048":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=2048&h=1365",2048,1365,false],"sidebar-featured":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=75&h=75",75,75,false],"genesis-singular-images":["https:\/\/images.unsplash.com\/photo-1531403009284-440f080d1e12?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjE2NDc5OH0&fm=jpg&q=85&fit=crop&w=702&h=526",702,526,false]},"uagb_author_info":{"display_name":"Bluetab","author_link":"https:\/\/bluetab.com\/es\/author\/user\/"},"uagb_comment_info":0,"uagb_excerpt":"Un grupo bancario multinacional espa\u00f1ol nos propone proporcionar a las diferentes entidades del grupo una infraestructura con los datos necesarios para construir \u201cel journey\u201d del cliente. Esta soluci\u00f3n se podr\u00e1 analizar el journey del cliente de principio a fin, es decir, desde el momento en que el cliente muestra un anuncio o una campa\u00f1a publicitaria&hellip;","_links":{"self":[{"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":6,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"predecessor-version":[{"id":5645,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/posts\/4343\/revisions\/5645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/media\/4345"}],"wp:attachment":[{"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluetab.com\/es\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}